Senior Marketing Specialist
GymBeam GmbH (Job via XING.com)
📍 Wien
💰 54.600–58.800 € brutto/Jahr
📑 Unbefristeter Vertrag
⏱️ Vollzeit
💡 Marketing & Kommunikation
💼 Professional
Branche
Gross- & Einzelhandel
Aufgaben
- Defines and executes the local marketing strategy to drive customer acquisition, retention, and brand loyalty
- Manages and optimizes the local marketing budget across channels, ensuring maximum return on investment (ROI)
- Ideates and delivers high-impact campaigns, brand propositions, and local activations to build brand awareness
- Actively looks for new growth opportunities, such as new types of customers and new marketing and sales channels
- Prepares quarterly channel strategies and oversees the execution of all local marketing touchpoints
- Mentors and supervises local Junior Specialists and Copywriters, delegating tasks and ensuring high-quality execution
- Collaborates closely with HQ, Sales, E-commerce, and Product teams to align local campaigns with global objectives
- Analyzes key performance metrics (KPIs), evaluates campaign efficiency, and delivers actionable reports to management
- Continuously drives improvements in local customer experience, supervising e-shop localization and content tone-of-voice
- Drives the adoption of new marketing technologies, automated workflows, and AI tools to optimize local marketing efficiency
Hard skills
- Native-level German and professional English (B2/C1)
- At least 3 years of experience in e-commerce, marketing, or social media management
- University degree in marketing, communication, media, or a related field is a plus
- Strong copywriting, editing, and content creation skills tailored for various platforms
- Practical video editing skills
- Proven ability to independently evaluate campaign performance and analyze data
- Creative mindset with a strong drive for new ideas and out-of-the-box thinking
- Excellent time management skills with the ability to prioritize and multitask effectively
- Strong teamwork, collaboration, and networking abilities
- A genuine passion for the health, fitness, and lifestyle industry
Benefits
- Friendly atmosphere
- Employee discounts