Trade Marketing Manager (m/w/d)
ic! berlin GmbH (Job via XING.com)
📍 Berlin
💰 43,500–56,000 € gross/year
📑 Permanent contract
⏱ Full time
🏦 Finance & Insurance
💡 Marketing & PR
💼 Professional
Industry
Consumer Goods and Consumer Durables
Tasks
- Develop and execute trade marketing plans in alignment with the overall brand and commercial strategy.
- Collaborate with cross-functional teams (sales, marketing, product category, supply chain, etc.) to ensure the successful rollout of trade marketing campaigns.
- Execute and monitor excellence on point of sales.
- Monitor and analyze trade marketing performance to identify trends and optimize strategies.
- Plan, organize, and execute brand events such as promotions, in-store activations, product launches, and exhibitions.
- Manage the event timeline, budgets, and resource allocation, ensuring all events meet objectives and deadlines.
- Work closely with the sales team and key external partners to ensure maximum engagement and ROI for all trade events.
- Collaborate with internal teams across various departments, managing complex processes in a matrix organization.
- Coordinate and align efforts between regional, national, and global teams to implement trade marketing initiatives.
- Build strong relationships with cross-functional stakeholders to drive the successful implementation of trade marketing activities.
- Monitor market trends and competitor activities to identify opportunities and potential threats.
- Provide insights and recommendations for improving trade marketing tactics based on market data and consumer behavior analysis.
- For each collection launch, build a detailed plan that outlines how to reach target customers.
- Focus on the target audience, marketing plan, sales strategy, distribution channels, and pricing approach.
- Manage trade marketing budgets effectively, ensuring efficient allocation of resources across various activities.
- Track and report on budget performance to ensure cost-effective execution of trade marketing campaigns and events.
- Prepare regular reports and performance metrics to track the effectiveness of trade marketing activities.
- Present insights to leadership on trade performance, event outcomes, and areas for improvement.
Hard skills
- Completed commercial training or studies in economics.
- At least 3 years of professional experience in trade marketing, marketing or sales, preferably in a fast-paced, matrix-driven organization.
- Language skills: Excellent English and a good command of German. Italian or any other language is a plus.
- Very good user knowledge of ERP systems/ BI systems/ CRM systems (i.e. SAP / SalesForce). Knowledge of marketing software tools is a plus.
- Presentation confidence and rhetorical skills.
- Structured way of working.
- Proactive, self-motivated, and results-oriented with a keen attention to detail.
- Ability to work under pressure, initiative, flexibility, customer orientation, quality awareness, sense of responsibility, solution orientation.
Benefits
- Opportunity to work in a dynamic, fast-paced environment with a global leader in the eyewear industry.
- Gain exposure to a broad range of marketing strategies and hands-on experience managing key commercial events.
- Join a passionate and innovative team that values collaboration and creativity.
- Discounts on our products.
- Company pension scheme.
- Job bike on request.
- Summer party and Christmas party.