Marketing Content Specialist with scientific background (80-100%) (6470 - KFR)
CTC Resourcing Solutions AG (Job via XING.com)
📍 Basel
🏡 Partially Remote
💰 70,000–92,000 € gross/year
📑 Permanent contract
⏱ Full time
💡 Marketing & PR
💼 Professional
Industry
Personal Services
IT & Internet
Tasks
- Write persuasive and audience-targeted copy for marketing materials, including brochures, email campaigns, landing pages, blog posts, case studies, and social media posts.
- Develop clear, concise, and engaging ad copy for digital campaigns (e.g., Google Ads, LinkedIn Ads) that drive clicks and conversions.
- Produce branded content that communicates the value and unique features of our products and services for both technical and non-technical audiences.
- Collaborate with the product and marketing teams to develop launch materials for new product releases, including brochures, promotional emails, website copy, and ad campaigns.
- Work closely with the Digital Marketing Specialist and/or SEO experts to optimize website copy for search engines, ensuring content is both informative and optimized for high-value keywords.
- Ensure all written materials align with the company’s brand voice and tone, which has been redefined through recent rebranding efforts.
- Collaborate with the in-house designer and freelancers to develop cohesive campaigns that combine visuals and copy effectively.
- Support the scientific content team by simplifying and translating complex scientific information into customer-friendly language when needed.
- Work with the Marketing Operations and Digital Marketing Manager to monitor the performance of digital ads, email campaigns, and web content.
- Adjust and optimize messaging based on performance metrics, iterating on content strategies to improve engagement and lead conversion rates.
Hard skills
- Relevant working/residency permit or Swiss/EU-Citizenship is required.
- A scientific background (e.g., Biology, Chemistry, Life Sciences) is essential.
- 3–5 years of experience writing marketing copy, ideally for technical or scientific audiences.
- Native-level English fluency with strong storytelling and writing skills.
- German language proficiency at B2 level – spoken and written.
- Familiarity with digital marketing tools (e.g., HubSpot, Google Analytics).
- Comfortable working cross-functionally with designers, product managers, and other stakeholders.